Do you see the light? Oracle database team does

After Oracle decided that SQL Developer Data Modeler should be a paid-for product, adoption naturally dropped to so close to zero you couldn’t measure it. I’ve asked around at several conferences and never managed to find a single person who paid for this product…

Just before Oracle OpenWorld, Oracle realized the error of their ways and announced that SQL Developer Data Modeler would be free (again).

This has another advantage, as Sue Harper explains on her blog – if a product is free, Oracle can release early adopter releases of it.

It seems that the database side of Oracle understands that Free! is the future of business. Now we just need the middleware people to see the light and set ADF free (link to Oracle Mix, free oracle.com account required).