Lynch mobs, now in 140 characters

An executive of an American PR company sent out an inappropriate tweet and the internet exploded in rage. She received thousands of threatening messages and lost her job in the knee-jerk reaction common to public companies in the age of social media.

Social media can be a force for good when used to uncover and publicize serious wrongdoing, but lynching someone for 140 characters of thoughtlessness is a wholly useless, inappropriate use of social media. If you are one of those who participated in the “campaign” against her on twitter, Facebook or any other platform, look in a mirror and ponder whether you are proud to be associated with this lynch mob.

Christmas is a time of forgiving. Let us forgive Christine Sacco, and if you were part of the Sacco lynch mob, forgive yourself and do better in 2014. Merry Christmas.

 

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