An executive of an American PR company sent out an inappropriate tweet and the internet exploded in rage. She received thousands of threatening messages and lost her job in the knee-jerk reaction common to public companies in the age of social media.
Social media can be a force for good when used to uncover and publicize serious wrongdoing, but lynching someone for 140 characters of thoughtlessness is a wholly useless, inappropriate use of social media. If you are one of those who participated in the “campaign” against her on twitter, Facebook or any other platform, look in a mirror and ponder whether you are proud to be associated with this lynch mob.
Christmas is a time of forgiving. Let us forgive Christine Sacco, and if you were part of the Sacco lynch mob, forgive yourself and do better in 2014. Merry Christmas.