Why Does Oracle Exist?

At an Oracle Partner event this week in Croatia, I got the latest updates on Oracle’s products. And it hit me that nobody, not even Oracle, understands why the company exists.

I looked at their website but was unable to find a mission statement or discern any coherent vision. It seems Oracle exists simply because it does.

Back in their database days, they wanted to manage all the world’s information. But in their current incarnation, their vision more cloudy than cloud.

Why on earth does an enterprise software company like Oracle dabble in chatbots? Why are they building an IFTTT clone? Why are they running “Oracle Code” events and talking about everything but Oracle software? Why are they coming from a sub-one-percent IaaS market share and announcing their intention to rule the IaaS world?

What Oracle should do is:

  • Build on their strength in SaaS. I believe they are on track to living up to Mark Hurd’s vision of being one of the two SaaS vendorsĀ  with 80% of the market (and no, SAP won’t be the other one)
  • Provide PaaS trials limited in power, but not in time. Nobody can figure out how to use Oracle PaaS offerings in meager 30-day trials
  • Concentrate on real differentiators like Application Builder Cloud Service (and stop trying to provide their version of every cloud service in the universe).

Oracle is a great software engineering company. I hope they figure out why they exist.