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After Oracle decided that SQL Developer Data Modeler should be a paid-for product, adoption naturally dropped to so close to zero you couldn’t measure it. I’ve asked around at several conferences and never managed to find a single person who paid for this product…

Just before Oracle OpenWorld, Oracle realized the error of their ways and announced that SQL Developer Data Modeler would be free (again).

This has another advantage, as Sue Harper explains on her blog - if a product is free, Oracle can release early adopter releases of it.

It seems that the database side of Oracle understands that Free! is the future of business. Now we just need the middleware people to see the light and set ADF free (link to Oracle Mix, free oracle.com account required).

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Did you know that ODTUG is podcasting? I hear a couple of podcasts on the way to work the other day, and they’re good. I encourage you to sign up at odtug.podhead.net.

The latest episode was an interview with Sue Harper about the upcoming SQL Developer 2.0, which will include data modeling, both at the conceptual (entity) and relational (table) level. It will offer a file-based and a database-based repository, import from Designer and even data flow diagrams. It seems that Oracle is re-building the parts of Designer that 90% of all users were using: The data modeling part.

There’s an early adopter release available for download. You can also find Sue Harper presenting SQL Developer at the UKOUG 2008 Conference  in Birmingham December 1-5. (I’ll be presenting there as well.)

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